In 1992, CEO/Publisher Ralph Paniagua, introduced VIVA New York Magazine to the NY market’s busy media fray. It is geared to New York's acculturated Hispanic audience. VIVA New York was the first bilingual magazine of its type in the nation. Inserted into the New York Daily News, the magazine is now in its 10th year of rousing success. Due to its bilingual format, VIVA was instantly applauded, by its bilingual, English, and Spanish-dominant Latino readership. Today, VIVA is New York’s ‘number one’ Latino publication and boasts an audited monthly circulation of over 450,000.
Viva New York offers massive exposure to New York's Latino communities, with 450,000 copies inserted 12x a year in Sunday's Daily News throughout the five neighborhoods and Hudson County. It is published in tabloid format, and presented in full color.
Viva New York is in the New York, NY DMA. Viva New York offers ROP advertising opportunities in its monthly circulation. Echo Media has direct relationships with over 7,500 newspapers providing tremendous local coverage. |
 |
